```html Privacy Policy - Keyword Autotrader

Privacy Policy

Effective Date: January 1, 2025
Last Updated: January 1, 2025

1. Introduction

Welcome to Keyword Autotrader ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website keywordautotrader.com (the "Site") and use our services.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Personal Information You Provide to Us

We collect personal information that you voluntarily provide to us when you:

Contact us through our contact form or email
Subscribe to our newsletter or updates
Request information about our services
Participate in surveys or provide feedback
Interact with us through social media platforms

The personal information we collect may include:

Full name
Email address
Phone number
Postal address
Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

IP address
Browser type and version
Operating system
Pages visited and time spent on pages
Referring website addresses
Date and time of visits
Device identifiers and characteristics

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device. We use the following types of cookies:

Essential Cookies: Necessary for the Site to function properly
Analytics Cookies: Help us understand how visitors use our Site
Functional Cookies: Enable enhanced functionality and personalization
Advertising Cookies: Used to deliver relevant advertisements

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect Site functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services: Respond to your inquiries, provide information about automotive marketplace guidance, and deliver requested services
To Improve Our Site: Analyze usage patterns, troubleshoot technical issues, and enhance user experience
To Communicate: Send administrative information, updates, newsletters, and marketing communications (with your consent)
To Ensure Security: Protect against fraud, unauthorized access, and other security risks
For Marketing: Display targeted advertisements and promotional content based on your interests
For Analytics: Understand visitor demographics, preferences, and behavior to improve our content and services
Legal Compliance: Comply with applicable laws, regulations, and legal processes

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for collecting and using your personal information includes:

Consent: You have given clear consent for us to process your personal data for specific purposes
Contractual Necessity: Processing is necessary to fulfill our obligations under a contract with you
Legal Obligation: Processing is necessary to comply with legal requirements
Legitimate Interests: Processing is necessary for our legitimate business interests, provided these do not override your fundamental rights

5. How We Share Your Information

We may share your information in the following circumstances:

5.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

Website hosting and maintenance
Email delivery services
Analytics providers (Google Analytics, Facebook Pixel)
Customer relationship management systems
Payment processors (if applicable)

5.2 Business Transfers

If we are involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

5.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

6. Third-Party Services

6.1 Google Analytics

We use Google Analytics to analyze Site usage. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6.2 Google Ads and Remarketing

We use Google Ads and remarketing services to display advertisements on third-party websites to visitors who have previously visited our Site. These services use cookies to serve ads based on your past visits.

6.3 Facebook Pixel

We use Facebook Pixel to measure advertising effectiveness, build custom audiences, and deliver targeted advertisements. Facebook collects information about your device and actions on our Site.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider:

The nature and sensitivity of the information
Potential risk of harm from unauthorized use or disclosure
Purposes for processing
Legal and regulatory requirements

Typically, we retain contact form submissions and inquiry data for 3 years, analytical data for 26 months, and marketing consent records for 6 years after consent withdrawal.

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access: Request copies of your personal information
Right to Rectification: Request correction of inaccurate or incomplete information
Right to Erasure: Request deletion of your personal information under certain circumstances
Right to Restriction: Request restriction of processing under certain circumstances
Right to Data Portability: Request transfer of your information to another organization
Right to Object: Object to processing of your personal information
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, please contact us using the information provided in Section 14.

9. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place to protect your information, including:

Standard Contractual Clauses approved by the European Commission
Data Processing Agreements with third-party processors
Adequacy decisions by relevant authorities

11. Security of Your Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

SSL/TLS encryption for data transmission
Secure server infrastructure
Regular security assessments
Access controls and authentication procedures
Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Links to Other Websites

Our Site may contain links to third-party websites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

Posting the updated Privacy Policy on this page
Updating the "Last Updated" date
Sending email notification (for material changes)

Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Keyword Autotrader
776 Reynolds Passage
East Johnstad, EH4 5LQ
United Kingdom

Email: info@keywordautotrader.com
Phone: +44 9920 361068
Business Hours: Monday - Friday: 09:00 - 18:00, Saturday: 10:00 - 16:00

15. Data Protection Officer

For matters specifically related to data protection and GDPR compliance, you may contact our Data Protection Officer at:

Email: dpo@keywordautotrader.com

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