About Keyword Autotrader

Expert guidance for the UK vehicle marketplace since 2018

Our Mission

At Keyword Autotrader, we believe that buying or selling a vehicle should be a transparent, informed, and empowering experience. Founded in 2018, our mission has been to demystify the vehicle marketplace and provide UK consumers with the insights, tools, and expertise they need to make confident decisions.

We specialize in helping individuals navigate the complex world of online vehicle trading, from understanding search algorithms and keyword optimization to negotiating fair prices and avoiding common pitfalls. Our team combines years of automotive industry experience with digital marketplace expertise to deliver practical, actionable guidance.

Expertise

Decades of combined experience in automotive sales and digital marketplaces

Integrity

Honest, transparent advice that puts your interests first

Innovation

Staying ahead of marketplace trends and technological changes

Meet Our Expert Team

Our diverse team of automotive and marketplace specialists is dedicated to your success

Team member 1

Sarah Mitchell

Founder & Chief Automotive Strategist

With over 15 years in the automotive industry, Sarah founded Keyword Autotrader to bridge the gap between traditional vehicle sales and the digital marketplace. Her expertise in market analysis and consumer behavior shapes our strategic direction.

Team member 2

Emma Thompson

Senior Content Director

Emma brings 12 years of automotive journalism experience to Keyword Autotrader. She specializes in translating complex marketplace dynamics into accessible, practical guidance that empowers our readers to make informed decisions.

Team member 3

James Robertson

Marketplace Technology Specialist

James is our technical expert, focusing on search algorithm optimization and digital marketplace trends. His background in data science helps us provide cutting-edge keyword strategies and search techniques for autotrader platforms.

Team member 4

Charlotte Davies

Consumer Protection Advisor

Charlotte's legal background and passion for consumer rights make her an invaluable asset to our team. She ensures our guidance includes comprehensive safety protocols and helps readers navigate the legal aspects of vehicle transactions.

Team member 5

Michael Chen

Market Analysis Lead

Michael tracks UK vehicle market trends, pricing fluctuations, and seasonal patterns to provide our readers with timely, data-driven insights. His analytical approach helps buyers and sellers understand optimal timing and pricing strategies.

Our Achievements

50,000+

Satisfied Users Helped

500+

Expert Articles Published

7 Years

Industry Experience

4.8/5

Average User Rating

Ready to Navigate the Marketplace with Confidence?

Let our expert team guide you through your vehicle buying or selling journey

Get in Touch